Filled with inspiring images, Penguin by Design demonstrates just how difficult it is not to judge a book by its cover. Coupling indepth analysis of designers from Jan Tschichold to Romek Marber with a wide-ranging look at the range of series and titles published from early Penguins and Pelicans, to wartime Specials, fiction and reference, this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by and influencing the wider development of graphic design and the changing fashions in typography, photography, illustration or printing techniques. The introduction claims it has the largest assembled collection of covers from a single publisher, which I can easily believe. Doubledays book was met with severe criticism by Phil Baines in a review published by Eye magazine. Penguin by Design is an exhaustive overview of the evolution of Penguin's book cover designs, from the start of the company to the modern day. Jan Tschichold, Designer: The Penguin Years, Richard B. By looking back at seventy years of Penguin paperbacks, Phil Baines charts the development of British publishing, book cover design and the role of artists and designers in creating and defining the Penguin look. Penguin by Design: A Cover Story, Phil Baines, Penguin, 2005. Rich with stunning illustrations and filled with detail of individual titles, designers and even the changing size and shape of the Penguin logo itself, this book shows how covers become design classics.

Ever since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history.

Penguin by Design by Phil Baines